Dr Nicole Rous, an integrative veterinarian from Melbourne, founded Shy Tiger, a pet-focused essential oil brand, following her children's positive experiences with essential oils. Her passion for holistic pet care led her to explore the benefits of aromatherapy for pets and create innovative solutions for common health concerns.
Dr Rous empowers pet owners with knowledge and confidence in using essential oils for their pets, combining her expertise in conventional and alternative medicine. She takes us on the journey from the first seed of an idea right through to the startup phase of Shy Tiger and her future plans for the brand. It is a raw and honest story that will provide all vets with an insight into how passion can create business ideas.